Why Web 2.0 Is Good for the Jews
The emergence of Web 2.0 as a (arguably the) widespread posture within the zeitgeist of Internet technology opens a world of potential for the future of Jewish community in North America -- especially with respect to the younger generations, now in their 20s and 30s, who have fled the conventional synagogue organizations en masse. Why?
Web 2.0's central message is that the individual "average citizen" has a story to tell; and, furthermore, the story is publishable, with relative ease and lack of special knowledge of trade or technology. A tidal wave of self-expression from previously anonymous individuals has enthusiastically answered this bid to dignify and empower their voices.
This is good for Jewish community because its younger demographic's disaffection is directly attributable to the very experience of not having a voice, relative to the overpowering presences of the Boomers who reinvented Judaism for the consumer economy and their parents who survived the War and the Shoa. The "blogosphere" in particular, and Web 2.0 in general, has become a haven -- and a hotbed of creative activity -- for the same younger Jews who are absent from synagogue membership rolls, and this Jewish community-in-exile is conspicuously gaining momentum and numbers.
A strategic and respectful application of maggidut, the Jewish tradition that philosophically parallels Web 2.0 in valuing the individual's narrative as a critical component of the grand sweep of history, bears the potential at this moment to bring this Jewish energy incubated in the Internet back into integration with the rest of North American Jewish community. In other words, where the maggidic ethos and modalities of Web 2.0 are incorporated into our community organizations, dynamic young Jewish adults are very likely to follow.